Nikki Beach Owner & Chairman, Jack Penrod Releases Autobiography Titled, One Grand Adventure: Becoming Rich in Business, Family and Life

 – – Penrod, now in his 80’s, has overcome an incredible number of hardships but still managed to face all the adversity and create an extraordinary career, legacy and family – –

MIAMI BEACH, Fla., May 4, 2023 /PRNewswire/ — Jack Penrod, Owner & Chairman of Nikki Beach Global, the international luxury lifestyle and hospitality brand, is releasing an autobiography titled, One Grand Adventure: Becoming Rich in Business, Family and Life – by Jack Penrod.

Born from humble beginnings during the Great Depression, Jack’s life has been filled with one story after another of overcoming adversity, beating the odds, and creating his own luck. Facing absolute poverty and several traumatic experiences in his early life, Jack saw these challenges as a chance for adventure. This book serves as an inspirational story that highlights invaluable lessons Jack’s learned about the power of perseverance, self-belief and positivity.

“This book is my legacy. I have been through so many ups and downs and my hope is that my experiences will help others believe that anything is possible,” says Jack Penrod. “I have always been a positive guy and a hard worker and now in my 80’s, I realize my life has been more than the American dream, it’s been the American adventure.”

Penrod has spent his life capitalizing on his innate marketing skills. From line cook to owning one of the largest McDonald’s franchises, he says, “Everything important I learned about business, I learned inside a McDonald’s.” After selling his franchises, Penrod opened his own fast-food concept, WUV’s and eventually filed for Chapter 11 bankruptcy.

Penrod explains, “I know that people would say I lost everything, but I really didn’t. I may have lost some money, but I didn’t lose my intelligence. I didn’t lose my ambition. If anything, I became more determined to succeed and to become a bigger success than I had ever been before. What I lost was easy to replace. What I kept was priceless.”

The autobiography elaborates on Penrod’s next rise to success as the owner of several bars and restaurants in Fort Lauderdale, Miami and Daytona. In 1988, he launched Penrod’s Beach Club on South Beach, helping to transform the area from that of a retirement community into a resort destination frequented by a young, vibrant and trendy crowd.

Penrod discusses how in 1997 – during the height of his success in South Florida – tragedy struck when his 18-year-old daughter Nicole passed away in a car accident. A year later, he decided to honor and celebrate Nicole’s life by creating Nikki Beach in the former Penrod’s Beach Club location. Built on a Celebration Of Life philosophy, Nikki Beach has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand.

While Penrod has suffered immense hardship, he has also experienced a uniquely vibrant life. He holds no resentment or bitterness, instead he lives each day positively with a unique sense of optimism. From dropping himself into primitive habitats to live off the land—for fun—to hosting A-list celebrities at Nikki Beach, his life has it all, from the wild to the weird to the extraordinary. An exceptional marketer, worldwide entertainer, husband, father, and friend, One Grand Adventure: Becoming Rich in Business, Family and Life is an exceptional story.

One Grand Adventure: Becoming Rich in Business, Family and Life is launching on May 18th in honor of Nicole Penrod who passed on that day. The book is available for pre-order on Amazon now and for purchase at Shop Nikki Beach boutiques around the globe beginning May 18th.

Media Contact:

Amanda Greenberg

[email protected]

About Nikki Beach Global:

In 1998, entrepreneurs Jack and Lucia Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, as Nikki Beach marks over 25 years in business, the brand has grown into a global, multifaceted lifestyle hospitality company with 11 beach clubs, 5 hotels and resorts, a fashion division, special events, and Nikki Cares, a 501c3 non-profit charity.

Nikki Beach has become known for impressive pop-ups during the Cannes International Film Festival, partnerships with some of the world’s most renowned performers and DJs, and a curated fashion collection offered in Nikki Beach boutiques and an online shop. Across the growing hotel division, Nikki Beach has introduced various on-site dining concepts including Café Nikki, Escape, and Soul Lounge as well as a luxury spa and Tone Gym. The Nikki Beach Global team plans to continue expanding their hospitality footprint with a number of new concepts in the pipeline.

Nikki Beach beach clubs can now be experienced in: Miami Beach, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Monte Carlo, Monaco; Dubai, UAE; Costa Smeralda, Italy and Tivat, Montenegro. Every year, Nikki Beach has a pop-up location during the Cannes International Film Festival in France and a summer-long pop-up lounge at the Waterfront in Porto Cervo, Italy. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Dubai, UAE; Santorini, Greece and Tivat, Montenegro, with a property in Muscat, Oman opening soon.


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