New Book from Virtira Executives Guides How to Transform Remote Workforces

“The Power of Remote” by Cynthia Watson and Shane Spraggs is released with Forbes Books

This release is posted on behalf of Forbes Books (operated by Advantage Media Group under license).

NEW YORK, Feb. 7, 2023 /PRNewswire/ — The Power of Remote: Building High-Performing Organizations That Thrive in the Virtual Workplace, by Cynthia Watson and Shane Spraggs is now available. The book is published with Forbes Books, the exclusive business book publishing imprint of Forbes, and is available on Amazon today.

The Power of Remote represents the collected knowledge of Virtira executives Cynthia Watson and Shane Spraggs on leading top-performing geographically dispersed teams. Long before the pandemic, where businesses and workforces needed to adjust to the new reality of remote work, Cynthia Watson was studying its potential to transform corporate life as early as 1993. 

Firm believers that work is what we do, not where we do it, Watson and Spraggs want today’s leaders to know that leading a highly-productive remote workforce doesn’t have to be any more difficult than leading an office-based one. Rather, if done right, forward-thinking companies can use remote to their advantage – and the advantages are numerous.

As detailed in the co-authors’ comprehensive roadmap to managing remote work environments, Watson argues that embracing this evolution boosts productivity, cuts costs, expands talent pools, protects businesses against disruption from natural disasters, improves employee morale, and lowers the environmental impact of doing business.

“Despite the impressive productivity we saw from remote workers in the pandemic’s early days, we see many leaders moving employees back to the office, potentially impacting employee engagement, well-being, and trust,” Spraggs said. “We have a profound appreciation for the gap between office and remote, because we’ve been helping clients close it to achieve better results for decades.”

About Cynthia Watson

Cynthia Watson understood remote work long before it was a common topic. She wrote her 1993 master’s thesis on telecommuting, then went on to build a career around the concept — running and advising a variety of companies while traveling the world. Today, as Executive Chair at Virtira, she continues to research remote best practices and develop training to make sure that everyone, whether working a few days from home or full time across the world, is thriving and productive.

About Shane Spraggs

Shane Spraggs, Virtira’s CEO, is an industry leader in implementing project-based solutions that ensure sustainable success. He has brought his insights to a variety of firms and top media and software startups. Shane leads a team of consultants who implement remote productivity services, reporting and workflows so companies can drive performance and revenue.

About Forbes Books

Launched in 2016 in partnership with Advantage Media Group, Forbes Books is the exclusive business book publishing imprint of Forbes. Forbes Books offers business and thought leaders an innovative, speed-to-market, fee-based publishing model and a suite of services designed to strategically and tactically support authors and promote their expertise. For more information, visit

Media Contacts

Member Media Contact: Sara Farley, [email protected]

Forbes Books Media Contact: Christina Wells, [email protected]

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