Advolution Aims to Inform the World’s View on The Evolution of Digital Marketing & Teach Others How to Create a World-Class Program
John has been a leader in the digital marketing space for over 15 years. He’s worked with thousands of clients to increase their sales and brand awareness through digital marketing.
When asked why he wrote the book, Lincoln replied:
“Ask yourself this. What’s the perfect way to run your digital marketing program on a daily, weekly, monthly, quarterly and annual basis? How do you set up a timed cadence, so it self-improves at the optimized duration? Do you have a documented structure your company adheres to ensuring you follow all the best practices and perform regular legal, network and creative review of your program? Without these frameworks, you will only have short-term gains and be at risk. With these frameworks, it is nearly impossible not to progress. The reason is that the data, insights, tracking, machine learning and strategy improve through systematic analysis. This book is going to push your digital marketing program into the future and keep you there,” says Lincoln.
John has worked on Advolution over the past two years. In it, he addresses the critical changes in digital marketing for businesses. It covers hot-button issues like how to select the right digital network based on the content it allows and the trust of your customers, how to address evolving digital challenges, how to use AI and how to create, measure, and scale the highest-performing creative advertising content.
“The future of the Internet will revolve around who can put the best strategy in place, who can ignite the power of their own data and convert an online audience for less,” comments Lincoln.
Ultimately, Lincoln helps readers develop an executive-level knowledge of how to approach digital marketing and teaches them how to place a systematic framework in their business to avoid big mistakes and double down on wins.
Lincoln says, “This book is for business owners and marketers who want to have a better understanding of the current state and future of the industry. It’s also for students looking to get a jump start on their career.”
John has previously released two books, 2016’s Digital Influencer: A Guide to Achieving Influencer Status Online and 2019’s The Forecaster Method: The Modern System to Accurately Evaluate, Forecast, and Scale Your Digital Marketing.
In addition to being an author and industry expert, John is the CEO of Ignite Visibility, a digital marketing agency with over 100 clients the agency recently secured its spot on the Inc. 5000 for the sixth year in a row.
About Ignite Visibility:
Launched in 2013, Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA. The Ignite Visibility mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success and the community. Ignite Visibility is one of the highest-awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.
John Lincoln, Ignite Visibility, 1 6197521955, [email protected]
SOURCE Ignite Visibility