Books Market Size to Grow by USD 33.21 billion from 2022 to 2027: McGraw Hill Education Inc., Pearson Plc & Bertelsmann SE, and Co. KGaA are the major vendors – Technavio

NEW YORK, June 28, 2023 /PRNewswire/ — The book market size is estimated to grow at a CAGR of 5.43% between 2022 and 2027. The size of the market is forecast to increase by USD 33.21 billion, according to Technavio.  The growing use of gamification for interactive learning is driving market growth. Gamification in books refers to the incorporation of game design ideas and subject matter to improve students’ understanding and application of knowledge. It serves as a powerful tool to engage students and maintain their interest in the storyline or subject matter. With the rising demand for interactive online book tutorials and the widespread use of smart devices like smartphones, gamification has emerged as the most effective and convenient method for interactive learning. The success of mobile learning interactive book vendors has allowed content creators and platform providers to adapt their offerings for mobile accessibility, thereby taking advantage of this trend. Hence these factors are expected to drive market growth during the forecast period. Discover some insights on the market size, historic period (2017 to 2021), and Forecast 2023-2027 before buying the full report –Request a sample report

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• Special coverage on the Russia–Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
• Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – Buy the report!

Books market – Vendor Analysis

Vendor Landscape – The books market is fragmented, with the presence of several global as well as regional vendors. A few prominent vendors that offer books in the market are Aleph Book Co., Bertelsmann SE and Co. KGaA, Bloomsbury Publishing Plc, Coordination Group Publications Ltd., Georg von Holtzbrinck GmbH and Co. KG, Idea and Design Works LLC, McGraw Hill Education Inc., Morris Publishing, News Corp., Oxford University Press, Pearson Plc, RELX Plc, Roli Books, Rupa Publications India Pvt. Ltd., Scholastic Corp., The Bureau International de I Edition Francaise, The Walt Disney Co., Thomson Reuters Corp., ViacomCBS Inc., and Vivendi SE and others.

Vendor Offerings –

• Bertelsmann SE and Co. KGaA – The company offers books such as The Whittiers.
• Georg von Holtzbrinck GmbH and Co. KG – The company offers books such as The Book of Everlasting Things.
• McGraw Hill Education Inc. – The company offers books such as Principles of Internal Medicine.
• For details on the vendor and its offerings – Request a sample report

Books Market – Segmentation Assessment

Segment Overview

Technavio has segmented the market based on type (adult books, higher education course materials, k-12 instructional materials, children’s books, and others), distribution channel (local bookshops, online, specialty stores, and retail shops), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). 

• The market share growth by the adult books segment will be significant during the forecast period. There is a growing demand for the segment in both traditional classroom settings and virtual learning environments. The availability of online courses has expanded the customer base for digital publications. Adult books offer numerous benefits for college students, as they include features like embedded audio or video files and communication tools that help in the interaction between faculty and students. Moreover, providers of adult books are not limiting themselves to these applications, they have developed interactive content-creation tools to improve the learning experience. Hence, these factors are expected to drive the segment growth during the forecast period.

Geography Overview

By geography, the global books market is segmented into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global books market.

• APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to vendors in North America. The United States is an ideal location for innovative educational solutions that cover a wide range of educational topics, including e-books and software solutions. For example, in July 2020, Apple launched interactive textbooks and the iBooks Author program, which have been widely adopted by schools and educational institutions around the country. Similarly, Canada demonstrates the adoption of such textbooks in educational institutions. Furthermore, demand for educational hardware products is increasing, and this trend is likely to drive market growth in the region during the forecast period.

For insights on global, regional, and country-level parameters with growth opportunities from 2017 to 2027 – Download a Sample Report

Books Market – Market Dynamics

Major Trends

The growing e-commerce and m-commerce market is an emerging trend shaping the books market. The rapid expansion of businesses is due to the influence of globalization and the liberalization of economic policies. The growth in international trade is driven by using smart devices and internet access. As a result, companies are changing their approaches to product and service sales in accordance with customer expectations.

Furthermore, the changing patterns of customer spending and shopping behaviors have significantly boosted the growth of the e-commerce market. Additionally, key vendors’ efforts to partner with major online retailers will contribute to their market positions. Hence, the expansion of the e-commerce industry will drive market growth during the forecast period.

Significant challenges

The growing digital addiction is a major challenge impeding the books market. The rise in smartphone and wireless device usage has led to a rising apprehension about digital addiction. This concern is shared among parents, teachers, and government authorities who are concerned about the amount of time children spend on these devices, which has resulted in decreased physical activity and various health problems such as obesity, anxiety, and depression. These negative health impacts may restrict the expansion of digital books and the use of technology by market vendors during the forecast period.

Drivers, Trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this Books Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the books market between 2023 and 2027
• Precise estimation of the size of the books market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the books market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of books market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market Overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global – Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global books market 2017 – 2021 
• Exhibit 18: Historic Market Size – Data Table on Global books market 2017 – 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 – 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 – 2021 ($ billion)

• 4.3 Distribution channel Segment Analysis 2017 – 2021 
• Exhibit 20: Historic Market Size – Distribution channel Segment 2017 – 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 – 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 – 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 – 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 – 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis – Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition – Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments
• Exhibit 30: Chart on Type – Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type – Market share 2022-2027 (%)

• 6.2 Comparison by Type
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Adult books – Market size and forecast 2022-2027 
• Exhibit 34: Chart on Adult books – Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Adult books – Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Adult books – Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Adult books – Year-over-year growth 2022-2027 (%)

• 6.4 Higher education course materials – Market size and forecast 2022-2027 
• Exhibit 38: Chart on Higher education course materials – Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Higher education course materials – Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Higher education course materials – Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Higher education course materials – Year-over-year growth 2022-2027 (%)

• 6.5 K-12 instructional materials – Market size and forecast 2022-2027 
• Exhibit 42: Chart on K-12 instructional materials – Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on K-12 instructional materials – Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on K-12 instructional materials – Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on K-12 instructional materials – Year-over-year growth 2022-2027 (%)

• 6.6 Children books – Market size and forecast 2022-2027 
• Exhibit 46: Chart on Children books – Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Children books – Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Children books – Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Children books – Year-over-year growth 2022-2027 (%)

• 6.7 Others – Market size and forecast 2022-2027 
• Exhibit 50: Chart on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Others – Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Others – Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others – Year-over-year growth 2022-2027 (%)

• 6.8 Market opportunity by Type 
• Exhibit 54: Market opportunity by Type ($ billion)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 55: Chart on Distribution Channel – Market share 2022-2027 (%)
• Exhibit 56: Data Table on Distribution Channel – Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 57: Chart on Comparison by Distribution Channel
• Exhibit 58: Data Table on Comparison by Distribution Channel

• 7.3 Local book shops – Market size and forecast 2022-2027 
• Exhibit 59: Chart on Local book shops – Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Local book shops – Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Local book shops – Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Local book shops – Year-over-year growth 2022-2027 (%)

• 7.4 Online – Market size and forecast 2022-2027 
• Exhibit 63: Chart on Online – Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Online – Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Online – Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Online – Year-over-year growth 2022-2027 (%)

• 7.5 Specialty stores – Market size and forecast 2022-2027 
• Exhibit 67: Chart on Specialty stores – Market size and forecast 2022-2027 ($ billion)
• Exhibit 68: Data Table on Specialty stores – Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Chart on Specialty stores – Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on Specialty stores – Year-over-year growth 2022-2027 (%)

• 7.6 Retail shops – Market size and forecast 2022-2027 
• Exhibit 71: Chart on Retail shops – Market size and forecast 2022-2027 ($ billion)
• Exhibit 72: Data Table on Retail shops – Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Chart on Retail shops – Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Retail shops – Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Distribution Channel 
• Exhibit 75: Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 76: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 77: Chart on Market share by geography 2022-2027 (%)
• Exhibit 78: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 79: Chart on Geographic comparison
• Exhibit 80: Data Table on Geographic comparison

• 9.3 North America – Market size and forecast 2022-2027 
• Exhibit 81: Chart on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on North America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on North America – Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on North America – Year-over-year growth 2022-2027 (%)

• 9.4 Europe – Market size and forecast 2022-2027 
• Exhibit 85: Chart on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on Europe – Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on Europe – Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Europe – Year-over-year growth 2022-2027 (%)

• 9.5 APAC – Market size and forecast 2022-2027 
• Exhibit 89: Chart on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on APAC – Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on APAC – Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on APAC – Year-over-year growth 2022-2027 (%)

• 9.6 South America – Market size and forecast 2022-2027 
• Exhibit 93: Chart on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on South America – Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on South America – Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on South America – Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa – Market size and forecast 2022-2027 
• Exhibit 97: Chart on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on Middle East and Africa – Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on Middle East and Africa – Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Middle East and Africa – Year-over-year growth 2022-2027 (%)

• 9.8 US – Market size and forecast 2022-2027 
• Exhibit 101: Chart on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on US – Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on US – Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on US – Year-over-year growth 2022-2027 (%)

• 9.9 China – Market size and forecast 2022-2027 
• Exhibit 105: Chart on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on China – Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on China – Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on China – Year-over-year growth 2022-2027 (%)

• 9.10 UK – Market size and forecast 2022-2027 
• Exhibit 109: Chart on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on UK – Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on UK – Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on UK – Year-over-year growth 2022-2027 (%)

• 9.11 Germany – Market size and forecast 2022-2027 
• Exhibit 113: Chart on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 114: Data Table on Germany – Market size and forecast 2022-2027 ($ billion)
• Exhibit 115: Chart on Germany – Year-over-year growth 2022-2027 (%)
• Exhibit 116: Data Table on Germany – Year-over-year growth 2022-2027 (%)

• 9.12 Japan – Market size and forecast 2022-2027 
• Exhibit 117: Chart on Japan – Market size and forecast 2022-2027 ($ billion)
• Exhibit 118: Data Table on Japan – Market size and forecast 2022-2027 ($ billion)
• Exhibit 119: Chart on Japan – Year-over-year growth 2022-2027 (%)
• Exhibit 120: Data Table on Japan – Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 121: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 122: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 123: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 124: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 125: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 126: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 127: Matrix on vendor position and classification

• 12.3 Bertelsmann SE and Co. KGaA 
• Exhibit 128: Bertelsmann SE and Co. KGaA – Overview
• Exhibit 129: Bertelsmann SE and Co. KGaA – Business segments
• Exhibit 130: Bertelsmann SE and Co. KGaA – Key news
• Exhibit 131: Bertelsmann SE and Co. KGaA – Key offerings
• Exhibit 132: Bertelsmann SE and Co. KGaA – Segment focus

• 12.4 Bloomsbury Publishing Plc 
• Exhibit 133: Bloomsbury Publishing Plc – Overview
• Exhibit 134: Bloomsbury Publishing Plc – Business segments
• Exhibit 135: Bloomsbury Publishing Plc – Key offerings
• Exhibit 136: Bloomsbury Publishing Plc – Segment focus

• 12.5 Georg von Holtzbrinck GmbH and Co. KG 
• Exhibit 137: Georg von Holtzbrinck GmbH and Co. KG – Overview
• Exhibit 138: Georg von Holtzbrinck GmbH and Co. KG – Product / Service
• Exhibit 139: Georg von Holtzbrinck GmbH and Co. KG – Key offerings

• 12.6 Idea and Design Works LLC
• Exhibit 140: Idea and Design Works LLC – Overview
• Exhibit 141: Idea and Design Works LLC – Product / Service
• Exhibit 142: Idea and Design Works LLC – Key offerings

• 12.7 McGraw Hill Education Inc. 
• Exhibit 143: McGraw Hill Education Inc. – Overview
• Exhibit 144: McGraw Hill Education Inc. – Business segments
• Exhibit 145: McGraw Hill Education Inc. – Key offerings
• Exhibit 146: McGraw Hill Education Inc. – Segment focus

• 12.8 Morris Publishing
• Exhibit 147: Morris Publishing – Overview
• Exhibit 148: Morris Publishing – Product / Service
• Exhibit 149: Morris Publishing – Key offerings

• 12.9 News Corp.
• Exhibit 150: News Corp. – Overview
• Exhibit 151: News Corp. – Business segments
• Exhibit 152: News Corp. – Key offerings
• Exhibit 153: News Corp. – Segment focus

• 12.10 Oxford University Press 
• Exhibit 154: Oxford University Press – Overview
• Exhibit 155: Oxford University Press – Product / Service
• Exhibit 156: Oxford University Press – Key offerings

• 12.11 Pearson Plc
• Exhibit 157: Pearson Plc – Overview
• Exhibit 158: Pearson Plc – Business segments
• Exhibit 159: Pearson Plc – Key offerings
• Exhibit 160: Pearson Plc – Segment focus

• 12.12 RELX Plc
• Exhibit 161: RELX Plc – Overview
• Exhibit 162: RELX Plc – Business segments
• Exhibit 163: RELX Plc – Key offerings
• Exhibit 164: RELX Plc – Segment focus

• 12.13 Scholastic Corp.
• Exhibit 165: Scholastic Corp. – Overview
• Exhibit 166: Scholastic Corp. – Business segments
• Exhibit 167: Scholastic Corp. – Key offerings
• Exhibit 168: Scholastic Corp. – Segment focus

• 12.14 The Walt Disney Co.
• Exhibit 169: The Walt Disney Co. – Overview
• Exhibit 170: The Walt Disney Co. – Business segments
• Exhibit 171: The Walt Disney Co. – Key offerings
• Exhibit 172: The Walt Disney Co. – Segment focus

• 12.15 Thomson Reuters Corp. 
• Exhibit 173: Thomson Reuters Corp. – Overview
• Exhibit 174: Thomson Reuters Corp. – Business segments
• Exhibit 175: Thomson Reuters Corp. – Key offerings
• Exhibit 176: Thomson Reuters Corp. – Segment focus

• 12.16 ViacomCBS Inc.
• Exhibit 177: ViacomCBS Inc. – Overview
• Exhibit 178: ViacomCBS Inc. – Business segments
• Exhibit 179: ViacomCBS Inc. – Key offerings
• Exhibit 180: ViacomCBS Inc. – Segment focus

• 12.17 Vivendi SE
• Exhibit 181: Vivendi SE – Overview
• Exhibit 182: Vivendi SE – Business segments
• Exhibit 183: Vivendi SE – Key offerings
• Exhibit 184: Vivendi SE – Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 185: Inclusions checklist
• Exhibit 186: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 187: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 188: Research methodology
• Exhibit 189: Validation techniques employed for market sizing
• Exhibit 190: Information sources

• 13.5 List of abbreviations
• Exhibit 191: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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